Award-winning TV and digital experiences. Advertising. Branding. Through the line. Motion and animation. And much more. It's all here, and all in-house.
As a Senior Designer at the biggest in-house creative agency in Europe, I worked on a variety of campaigns and projects in both the in-home and out-of-home space. At Sky Creative, I oversaw design projects from conception to delivery, created designs with clear call to action, and maintained brand consistency through the numerous Sky channels and products.
Shot by award-winning director Danny Kleinman and starring actor Idris Elba, as well as some of the world’s top sports stars, Sky Sports’ The Greatest Show on Earth campaign was developed by Sky Creative and partners to showcase Sky Sports’ industry-leading live sports coverage.
Assets created include a direct mail piece, an email, The Sun and Times web takeover, and Premiere League website takeover assets.
Direct mail and email layout created by Marcia Stewart
PROGRAMS USED:
PHOTOSHOP
ILLUSTRATOR
INDESIGN
Sky VIP extended an exclusive offer to their loyal members, granting complimentary access to a featured movie through the VIP section on both Sky Stream and Sky Q platforms.
Assets created include various promotional assets, including email campaigns, web banners, TV user interface images tailored for Sky TV platforms, and visual content for Sky.com.
PROGRAMS USED:
PHOTOSHOP
FIGMA
Sky was seeing a decrease in engagement from their email communications across all business units and getting poor performance from many of their upsell campaigns. The solve was to educate marketing on email best practice and it's capabilities, so Sky Creative could receive briefs that would help drive more effective customer comms.
Assets created include a guideline in the form of a typical Sky email, with best practice tips and callouts along the side. We then created a Sharepoint site for this guideline to live to be shared with Marketing and other business units.
PROGRAMS USED:
PHOTOSHOP
INDESIGN
The Through the Line design team at Sky Creative played a pivotal role in crafting numerous emails dispatched by Sky. Whether for Sky Mobile or Sky Cinema, our team spearheads the conceptualisation and production of all price-point emails.
Assets included emails created for both mobile and desktop sizes.
PROGRAMS USED:
PHOTOSHOP
At Sky Creative, the Through the Line design team takes the helm in crafting numerous direct mail campaigns distributed by Sky. From conceptualisation to execution, we lead the charge in creating impactful door drops, mail, and press that reach millions of viewers in the UK.
PROGRAMS USED:
INDESIGN
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